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Dio's business history begins with the ongoing changes in Georgia. Gaining independence in 1992 completely changed the direction of the Georgian economy and business. The notion of business was foreign to the Soviet consciousness, changes in our activities and lifestyles became necessary. Irma Daushvili, the founder of DIO, also started her business activity during this period. Last year, s...

Its business history begins with the ongoing changes in Georgia. Gaining independence in 1992 completely changed the vectors of the Georgian economy and business. The concept of business was a bit confusing and alien to Soviet citizens as there was no private property at that time and they were fighting for everything. Some have been able to make changes and move to a new level of life. Irma Da...

Earlier, Georgians were surprised by the expression: "I am not rich enough to buy cheap products." However, the number of people in Georgia who make decisions about the product to be purchased based on its quality is growing every year. In the field of marketing, it is known that the products of the companies whose marketing strategy is based on a detailed analysis of consumer behavio...